Give a poster a clear visual hierarchy

Good photo. Weak layout? The Layout room in Atelier puts a photograph, a headline and a supporting line on one page with real typographic controls. This tutorial builds a 16:9 poster for the TUSSENIN project and exports it as a PNG.

Steps

1. Set the page. In Layout, choose a 16:9 Page Size and give the photograph one side of the composition.
2. Enter the title. Choose Text, click the canvas and enter your title. Switch to Select and click away to commit it.
3. Set the headline type. Set Space Grotesk to Bold at 104 px. Tighten Tracking slightly, without crowding the letters.
4. Add a supporting line. Add a smaller line at 36 px and set Line Height to 1.3 for the two-line message.
5. Align and clear the grid. Keep both text frames aligned, then turn Grid off. The image and the headline now have room to breathe.
6. Export. Choose Deliver, then This Aspect, to export the PNG. Save the editable project for the next change.

Notes

• Values in the project: headline Tracking minus 0.02; both text frames share a centre X of 480 and a width of 720 on a 1920 by 1080 page.
• Text entry route in this build: Text tool, click the canvas, click the text field, type or paste, Select tool, click an empty part of the canvas to commit. Escape cancels the entry.
• No Align to Canvas command is used; the frames are aligned by matching their geometry.
• The photographs are generated assets from the TUSSENIN demonstration project, owned by Momentum Studios.
• Background reading: Make a film poster and key art from your own frames in the Journal.